Is everyone you know in the TL;DR crew?
(That's short for "too long, didn't read.")
But what if you NEED them to read your emails or your sales page?
Don't worry. You won't need to pivot to video—but there are some pretty easy tweaks you can make so that readers who prefer to skim the page won't miss the big news you're dying to share.
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the “How to write so your audience will read” checklist.
And all those skimmers will soon get the full-fat version of your content.