Masala sales emails – Cutting Chai Stories

Imagine selling out your program from your emails alone

No sales page. No tech overwhelm. No second-guessing.

A virtual workshop for entrepreneurs that helps you write a killer sales email sequence in just 3 days, without needing a website, for HUNDREDS of dollars less than a copywriter would cost—and with the know-how to write your own sales emails forever after.

This WORKSHOP is for you if you...

Are a business owner or work for one with an imminent launch or new program
Have no website or a simple website
Don't have the money to shell out so many $$$ for a professional copywriter
Have an email list with at least 250 people you've been emailing regularly
Are in charge of writing all the copy to sell it

This WORKSHOP is NOT for you if...

This course is for you if you feel like...

When you sit down to write, the words just don’t come
You can’t write conversationally, and come across as boring on the page
You struggle with posting on social media or writing an email to your list: How do I give people information and also make it interesting?
You have taken writing classes or done professional writing before, but are embarrassed to admit that you still need help
You are a left-brained, scientific, not very creative, bullet-point person

This course is not for you if ...

By the end of this program, you will have...

Written solid drafts of a description of your Ideal Customer, an email to your list, a social media post, and your About Us page/business origin story.
Gone over writing 101 (and 201 and 301) and have a firm grasp on what good writing entails
Have some practical tools in your writing toolbox
Released your writing inhibitions
Written a whole heck of a lot

By the end of this WORKSHOP, you will have...

Written solid drafts of five emails in a sales email sequence
Grasped the essential elements of a sales email sequence for future reference
Had your writing professionally critiqued
Gotten a step-by-step guide to doing this yourself
Written a whole heck of a lot

“THE BIGGEST WAS GIVING ME CONFIDENCE TO JUST WRITE.”

Jayati's writing course helped me in so many ways, but the biggest was giving me confidence to just write. As a college graduate, there have been times that I felt insecure with my writing and embarrassed to share it with others. Jayati's course reviewed the basics of writing that I needed, but was too embarrassed to ask about because I should have known better as a teacher... I highly recommend this course to anyone who wants to spruce up their writing skills.

Stacy Cordova Diaz

Enroll in "Masala Sales Emails" today

Nov 30, Dec 1, Dec 2
12 p.m. EST on Zoom
LIVE with recordings for everyone
Hourlong workshops on days 1 & 2
On day 3, we'll stay until everyone
has had their copy reviewed
Small-group session so everyone
has time to ask questions

Enroll in "The Words Will Come" today

who am i?

I’m a 15-year, award-winning journalism veteran, and in my five-week digital course, I’ll share my writing and editing method so you can write (or rewrite) your copy, whether for your website, your emails, or your social media posts, to catch your customers’ attention.

who am i?

I’m Jayati, a 15-year, award-winning journalism veteran, email marketer and general lover of copy, and in my 3-day LIVE workshop, I’ll share my 5 essential emails to send when you need to sell a program or product or course so you can write your copy, have it reviewed by me, and feel confident that you’re sending out irresistible calls to your audience when you hit send.

“I GOT MORE OUT OF ONE SESSION WITH HER THAN I HAVE IN 5 SESSIONS WITH OTHER COPY COACHES AND COPYWRITERS”

“As a relative newbie to the online business world, I have a lot to learn! Jayati was able to give me writing prompts, feedback, and easy to follow instructions for moving forward to create copy that resonates with my clients. I got more out of one session with her than I have in 5 sessions with other writing coaches and copywriters. If you are struggling to figure out how to connect with potential clients in emails, Jayati is the best! She will have your creative juices flowing in no time!”

jamie blackburn, mental health Coach

HERE'S WHAT YOU MAY NOT KNOW:

Even if you have clients and customers and have been in business for over a year, selling your new program or product from the get-go isn’t as obvious as you might think.

You need to set people up (in a good way!) to learn about your new thing
You need to create a runway to prime you for take-off
And you need to deliver on that promise in your emails so people want what you’re selling

With Masala Sales Emails, you’ll learn how to do all three.

If you make an awesome product, people will come—right?

WRONG.

You need to SELL your thing. And that’s where most business owners trip up.

Your voice chokes, there’s a frog in your throat, you whisper your offer once to an empty room and then leave, cheeks flaming, tail between your legs, because you HATE selling with a capital H and now you feel like a sellout.

Everybody has to do that once—and fail—to realize that technique doesn’t work.

Did that? Check.

Ready for something better? AWESOME.

That’s where Masala Sales Emails comes in.

I’ll teach you the sequence you need to be writing to bring your audience along with you on the journey.

How to get them from “what the heck is that?” to “OMG that sounds pretty good, I wanna know more” to “Sign me up—where do I buy??”

And the secret sauce you need in your sales sequence so you can replicate this over… and over… and over

All without forking over hundreds of dollars that copywriters charge to do this for you.

The fact is that most newbie business owners don’t plan out their sales sequence to do JUSTICE to their offers.

That whisper strategy just don’t work—you’ve seen it for yourself.

You haven’t primed the room to pay attention when you speak.
You don’t know what to say when you get up on stage.
And you haven’t figured out why they’d whip out their wallets when you open your mouth.

That just sets you up for failure even when your product or program is a winner.

I won’t let you fail.

Together, we’ll learn about what the heck even goes into a sales email sequence.

What are the different things that run through a prospective customer’s mind when they are considering buying a product?

What are the obstacles that prevent them from making a purchase?

And what are the irresistible calls that bring out the credit cards?

And—equally importantly—how can you do all that without using the same old tired tropes of online marketing?

You know, the ones that gave you that icky sales-y feeling that prevented you from selling confidently and authentically in the first place?

"JAYATI HELPED ME CONNECT THE DOTS AND FIND A STORY WORTH TELLING"

I am setting up my practice as a yoga health coach. I needed to find an authentic tone of voice to tell my story and make a connection with my clients. I wanted to learn just enough to get a head start in writing for myself. Jayati helped me connect the dots and find a story worth telling, to begin with. In just three sessions, I arrived at a narrative that is insightful and that feels like me. I will continue having fun with the tools Jayati gave me. Writing for myself doesn't seem intimidating anymore.

Gayatri Korhalkar, Yoga Health Coach

“TELLING STORIES IN MY EMAILS HAS BEEN A GAME CHANGER SINCE I TOOK HER COURSE.”

I have a Facebook group where I teach busy moms how to figure out their calling & take their next step. I was finding it impossible to sit down & write meaningful emails to my list. You hear all the time to grow your email list, so I did, but then the next step of writing the emails was difficult.

I was lucky enough to take Jayati's course & promised myself to go all in & do it. Writing does not come naturally to me—so I was excited to see what this course could do for me.

Telling stories in my emails has been a game changer since I took her course. I feel more confident with how to write a story and connect with my audience in every email. Jayati is a great teacher. She was able to give us lessons in bite-sized pieces that made it easier to learn without being overwhelmed. The homework she gave us was so creative & fun.

The extra tips & tricks she gave us makes writing easier and when writing doesn't come naturally to you—that was a life saver.

Alison Arakelian, Smart Mom Entrepreneur

INTRODUCING "MASALA SALES EMAILS"

The quick, hands-on workshop for business owners to confidently write your OWN sales email sequence from start to finish, with a plan and without forking over hundreds of dollars to copywriters who may or may not be able to write in your voice.

I’ve taken everything I’ve learned from my 15+ years as an editor of award-winning stories, my own experience as a business owner, and the programs and courses I’ve taken from the people who know what they’re doing when it comes to selling programs, including Cathy Heller and Tarzan Kay.

Yes, you’ll learn the why behind what we’ll do but more importantly, you’ll have a step-by-step plan, accountability, and feedback from me so you can hit send with confidence and pride.

The end result? A series of emails your audience will want to read till the end even if they bought right away!

The best part?

Masala Sales Emails doesn’t serve up pre-recorded videos that leave you to watch them. Or not. It doesn’t leave you hanging. It doesn’t teach you the theory and leave you to muddle your way to the finish line in practice.

I’ll be with you. From start to finish.

Email 1 to Email 5—PLUS revisions.

The Masala Sales Emails workshop is a three-day LIVE workshop that will help you launch your next program or offer with a five-part sales email sequence.

I’ll teach you to write it, what goes best in each one, and critique your sequence so you can revise it and hit send with confidence that your audience will want what you're selling.

WHAT'S INSIDE "MASALA SALES EMAILS"

01 PLANNING DAY

On Day 1, we’ll learn what goes into a sales email sequence, and break down all the components for all five days. This is planning day.

This is the day that kicks everything off, that gives you a plan, and puts pen to paper.

YOU'LL LEARN

02 writing day

Enjoying the writing process is one thing, but will anyone want to read what you write?

This is where we start to get our hands dirty and start building your writing chops.

YOU'LL LEARN AND PRACTICE

03 EDITING DAY

We continue our learning journey with the practical tools you’ll need to hone your skills as a writer.

You'll get dedicated eyes on your email drafts so you can edit them and feel confident when you hit send that they convey your utter passion and belief in your offer.

YOU'LL LEARN

Enroll in "Masala Sales Emails" today

Nov 30, Dec 1, Dec 2
12 p.m. EST on Zoom
LIVE with recordings for everyone
Hourlong workshops on days 1 & 2
On day 3, we'll stay until everyone
has had their copy reviewed
Small-group session so everyone
has time to ask their questions

Enroll in "The Words Will Come" today

When you enroll during this limited time period, you will get

THE WORDS WILL COME

Five modules that will get you comfortable with writing, give
you the tools you need to write confidently as an entrepreneur, build your writing muscles during each of the modules, get the strategies to making your writing “sticky,” and leave with a solid draft of each of the following:

Your Ideal Customer description
Your brand story
An email to your list
Ideas for what to email your list about
Social media copy

When you enroll during this limited time period, you will get

MASALA SALES EMAILS

Three days.

Five emails.

And the tools you need to write confidently as an entrepreneur launching a new product, offer or course.

You’ll build your writing muscles each day, and leave with a solid draft of the five kinds of emails every sales sequence should have.

For HUNDREDS of dollars less than if you had hired a copywriter.

GOT QUESTIONS?

No problem. I've got answers. FAQs here. >

1. I’m feeling a bit overwhelmed by all the things I need to learn, and I have a huge block to picking up a pen. Is this program for me?

You’re not alone. It can feel overwhelming when you’re faced with a blank page with no idea what to write. I’ve worked with stressed out, over-committed entrepreneurs who have a to-do list a mile long. That’s why I’m giving you a step-by-step guide to writing your sales email sequence, and I’ll be there, LIVE, with you each step of the way to answer your questions and allay your fears. You do NOT have to do this alone—I’ve got you.

2. Will this program give me what I need to write a sales email sequence?

If you’re looking for templates to swipe, this course is not for you. But why would you want to sound like everyone else who knows how to use Google? What I give you is better, because I teach you how to write for yourself, what to put in each email for maximum effectiveness, AND my eyes on your copy so you feel supported while learning the theory AND putting it into practice for yourself.

3. Do I need to make any additional investments to do this workshop?

Nope. Not a one.

4. I’m a novice at writing. Will I be left behind?

Absolutely not! I work with people at all levels of writing ability. In fact, it’s incredibly rewarding to see how far students come when they work with me. (And if you decide you want my help even after the workshop ends, I take a limited amount of 1:1 clients.)

5. I took writing classes in college. Will this be too basic for me?

Nope! I’ve had students who have taken writing classes before, and they’ve found my teaching valuable. One of them said she felt embarrassed to ask for writing help, being a college graduate and a teacher herself, but she said I broke down the concepts in a way that resonated with her for the first time, and helped her apply them to her own writing.

PLUS, writing a college essay, or a newspaper article, or a short story are VERY different than email marketing. I learned this for myself when I made the shift from being an editor in the journalism world to launching my own business. Whatever your background is, I’ll help you write for your next launch.

6. Are the sessions pre-recorded?

Nope! We will be doing this LIVE, in the moment, so you can get your questions answered right away, get help if you’re feeling stuck, or don’t understand something. But if you can’t make it live, no worries, the workshop WILL be recorded and you can submit questions to me via email that I will answer in the next call.

7. When is this happening again?

Great question! The workshop is at 12 p.m. EST on November 30, December 1 and December 2, on Zoom.

8. How long is this workshop available to me after I buy?

For life! Everyone will get the Zoom recordings, so you can download them and rewatch them the next time you’re doing a launch… and the next time… and the next time.

9. How can I join the workshop? Do I have to be on the East Coast of the U.S.?

Not at all! That’s the beauty of virtual workshops. All you need is Zoom and an internet connection. When you sign up, you’ll get a calendar invite to the workshops with the Zoom links.

10. Is there a refund policy?

Unfortunately not. But if you’re unhappy with the material after Day 1, please reach out to me directly and we’ll see if we can come to an arrangement. I want you to feel enriched and empowered through this workshop, and I will do everything in my power to help you get there.

STILL MAKING UP YOUR MIND?

Give “Masala Sales Emails” a shot if you recognize yourself in the following:

You don’t want to be hampered anymore by not giving your business your best shot.
You have a launch coming up and don’t have an email sales strategy.
You have a launch coming up and don’t have the $$$ to hire a copywriter.
You don’t know if a copywriter can write in your voice.
You have a list of at least 250 people you’ve been emailing and nurturing already.
You don’t see yourself as a writer or your writing experience is VERY different from email marketing.
It’s holding you back, and you are so sick of it. You want to be that person who sends out the emails that people open and click on and BUY from. You want to be the person who can make the sale from the emails.
That’s why you are ready to invest your time, money and effort in learning how to write an effective sales email sequence and never let it hold you back again.

This Has Your Name All Over It...

…and I want you to know, you’re not in this alone.

When I was looking for a name for my business, I wanted something that captured my method for teaching—having my students write something right there, in the moment with me—as well as the feeling I wanted them to have while they were doing it.

I have taught writing to adults and to children, for fun and as a business, but through all of it, one thing has remained constant: I want all my students to know (not just to believe, but to KNOW) that they, too, can write, and I want to teach them to do it better, in a no-judgment, no self-deprecation zone.

I am a professional at this. My years as a journalist and editor taught me to recognize good writing, train writers to make their writing better, and edit it to make it the best version of itself that it could be. There’s nothing that gives me greater joy than to see someone I’m working with realize that writing can be fun, that they can do it, and that they can do it well.

If you are a baby entrepreneur, or someone who needs to make over their copy, I can help you with this.

Let me.

THIS HAS YOUR NAME ALL OVER IT...

…and I want you to know, you’re not in this alone.

I have taught business owners how to write copy for their emails, their social media, and their websites, and through all of it, one thing has remained constant: I want all my students to know (not just to believe, but to KNOW) that they, too, can write, and I want to teach them to do it better, in a no-judgment, no self-deprecation zone.

I am a professional at this. My years as a journalist and editor taught me to recognize good writing, train writers to make their writing better, and edit it to make it the best version of itself that it could be.

When you have the tools you need to write compelling copy, when you exercise those writing muscles and build that writerly confidence, when you have a professional editor’s eye on your words, you are set up for success.

I can help you with this. Let me.

Jayati

Enroll in "Masala Sales Emails" today

Nov 30, Dec 1, Dec 2
12 p.m. EST on Zoom
LIVE with recordings for everyone
Hourlong workshops on days 1 & 2
On day 3, we'll stay until everyone
has had their copy reviewed
Small-group session so everyone
has time to ask their questions

If you've made it till here, put 'er up there, partner! I'm the same way.

I like to read all the words, and weigh all the information carefully. I don't like to be pressured into a decision, and that's why you're not seeing any of those hard-sell tactics here.

No countdown timer that's getting your heart rate up. No passive-aggressive pop-up that shames you for not giving in.

You know what's best for your business, and your wallet. If you're not up for this, or if I'm not your person, we're still good.

But make this promise to yourself: that you'll take the leap and write the sales sequence yourself. Because I believe in you, and I want you to give it all you've got.

Imagine selling out your program from your emails alone

No sales page. No tech overwhelm. No second-guessing.

This WORKSHOP is for you if you...

This WORKSHOP is NOT for you if...

This course is for you if you feel like...

This course is not for you if ...

By the end of this program, you will have...

By the end of this WORKSHOP, you will have...

“THE BIGGEST WAS GIVING ME CONFIDENCE TO JUST WRITE.”

Stacy Cordova Diaz

Enroll in "Masala Sales Emails" today

What are the deets?

wHERE DO I SIGN UP?

tell me more...

Enroll in "The Words Will Come" today

Tier 1: $297

Tier 2: $397

Tier 3: $547

who am i?

who am i?

“I GOT MORE OUT OF ONE SESSION WITH HER THAN I HAVE IN 5 SESSIONS WITH OTHER COPY COACHES AND COPYWRITERS”

jamie blackburn, mental health Coach

HERE'S WHAT YOU MAY NOT KNOW:

"JAYATI HELPED ME CONNECT THE DOTS AND FIND A STORY WORTH TELLING"

Gayatri Korhalkar, Yoga Health Coach

“TELLING STORIES IN MY EMAILS HAS BEEN A GAME CHANGER SINCE I TOOK HER COURSE.”

Alison Arakelian, Smart Mom Entrepreneur

INTRODUCING "MASALA SALES EMAILS"

WHAT'S INSIDE "MASALA SALES EMAILS"

01

PLANNING DAY

YOU'LL LEARN

02

writing day

YOU'LL LEARN AND PRACTICE

03

EDITING DAY

YOU'LL LEARN

Enroll in "Masala Sales Emails" today

Did you know...?

yes please!

lET'S GO OVER THE NITTY-GRITTIES...

Enroll in "The Words Will Come" today

Tier 1: $297

Tier 2: $397

Tier 3: $547

GOT QUESTIONS?

STILL MAKING UP YOUR MIND?

This Has Your Name All Over It...

THIS HAS YOUR NAME ALL OVER IT...

Jayati

Enroll in "Masala Sales Emails" today

WHAT WERE THOSE PESKY DETAILS AGAIN??

Let's get this done!

Still on the fence?

Enroll in "The Words Will Come" today

Tier 1: $297

Tier 2: $397

Tier 3: $547

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