What is a story, anyway? (Easy to identify one when you read it in a book, more challenging when you have to come up with one yourself.) How do you use stories in marketing? How do you make those stories relevant and interesting to your audience — while serving your purpose as a business owner? And finally, how do you…
Did you know that your “About Me” page is one of the most visited pages on your website? According to a Ko Marketing study from 2018, more than half of your web visitors will check out your About Me page – and they’ll use what they find there to make a decision about whether or not to buy. Yet it…
SUBSCRIBE TO MY NEWSLETTER Sign up for some chai (aka my email newsletter) in your inbox if you want to:
—learn how to use storytelling to sell your products and services —know when a new episode of my writing-centric podcast Cutting Chai Stories comes out & —be delighted by weird stories from my real life and the business lessons I learned from them
12 THINGS TO NEVER FORGET WHEN WRITING AN EMAIL Sign up to grab my handy dandy checklist of 12 key components to an effective email to your list, and up-level your email communication. (You’ll also be signing up to receive emails from me, but don’t worry, I won’t spam you!)
