Un-Bore Yourself II: A 3-hour workshop on storytelling and generating endless marketing
What is a story, anyway? (Easy to identify one when you read it in a book, more challenging when you have to come up with one yourself.)
How do you use stories in marketing?
How do you make those stories relevant and interesting to your audience — while serving your purpose as a business owner?
And finally, how do you not RUN OUT of stories to feed the relentless content machine???
It’s a lot of ground to cover, and we’re going to need every minute of the 3 hours of this workshop to cover it.
In Un-Bore Yourself II, you’ll learn basic storytelling techniques to make even the most boring and mundane story more interesting, plus my favorite trick to keep readers engaged and turned on. You’ll write a simple story and practice those techniques for yourself.
Then you’ll take what you’ve learned and apply it to your marketing and content.
You’ll leave with at least 2 story-driven pieces of marketing content that you’ve written out during the workshop, and, time permitting, workshopped a bit, plus 3 strategies to generate new stories for your marketing and never run out.
When: Oct 28
What time: 10 a.m. to 1 p.m. EST
How much: $50
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We all have a few core messages we need our potential customers to hear. And we need to tell them over and over so those messages
a) reach our audience
b) sink in
so that they can be ready to take the next step (aka buy our thing).
Maybe our key message is a mindset block they need to get over.
Maybe it’s the basic principles of accounting.
Maybe it’s learning the Greek alphabet.
We *know* we need to keep repeating this message, because it’s VITAL for our audience to hear us, but at the same time, every time those words come out of your mouth, you have to stifle a little yawn.
I get it.
It’s challenging to repeat yourself ad nauseum and not bore yourself silly.
But you gotta try. Because if YOU don’t have that little frisson of electricity when you talk about your key messages, how in the heck is anyone else supposed to be electrified???
In this 3-hour Zoom workshop, you’ll learn the elements of a story and how to tell a good one, and then use that foundation to generate RELEVANT stories for our marketing.
You will bring one key message you want to work on, something you know you’ll be talking about for some time to come, and something that’s lost a little of its shine.
Together, we’ll find new ways to share that message through storytelling, no yawns needed.